The role of the automotive advertising

The role of the automotive advertising agency in today's consolidating auto industry must change to accommodate the needs of the auto dealers that they serve. Reduced sales volume and profits have forced auto dealers to reduce their automotive advertising budgets and sales staff. As a direct result, automotive advertising agencies are being challenged to deliver more for less and reduced budgets and floor traffic suggest that they must increase their areas of responsibility to justify their agency fees or risk losing accounts.

Former new car dealer and current Consultant

As a former new car dealer and current consultant on dealer operations and marketing I am constantly amazed by the disconnect between dealers and their key personnel. I liken the miss communication of their common goals -- to sell more cars/service and make more money -- to that of a long marriage. Courting equates to the interview and the first few months are like an extended honeymoon. Once the excitement wears off it is a lot of work to remember why you got married in the first place; but worth the effort!

Some fantastic Motor Car Insurance deals

Historically it was difficult for women to received competitive insurance quotes, however, nowadays women can get some fantastic Motor Car Insurance deals. Insurance premiums for woman can be substantially cheaper than they are for men until men reach the age of about at which point, mens insurance seems to drop down to match that of the ladies.

Reasons for this are purely based

The reasons for this are purely based on statistics. Figures indicate that up of all driving convictions are attributable to men. Men are most likely to be responsible for convictions for dangerous driving and the more serious of accidents ie high speed, are more likely to be caused by a male driver.