2007 Audi Cross Coupe Quattro Study

(from Audi Press Release) The compact performance SUV Audi Cross Coupe quattro

At the Shanghai Motor Show (20 - 28 April 2007) Audi will present a study that defines a new segment in the field of crossover vehicles. The Audi Cross Coupe quattro combines the design and dynamism of a compact premium sports car with the spaciousness and versatility of a four-seat sport utility vehicle (SUV). Innovative technical solutions show new ways of achieving efficiency, driving pleasure and comfort in a manner that is typical of Audi. The Audi Cross Coupe quattro: a car whose visual appearance clearly tells you what it is capable of and whose engineering matches this standard – on all roads, under all conditions.

The silhouette is typical Audi; the design of the study, painted in Liquid Silver, is highly reminiscent of the sporty models produced by the Ingolstadt brand. The proportions and the large 20" wheels point clearly towards the offroad potential of the Cross Coupe quattro. A new element is the fabric folding roof, which, when it is open, gives optimum levels of headroom and fresh air. The hood is opened and closed electrically.

The transversely installed four-cylinder inline TDI engine with common-rail fuel injection and piezo injectors is a completely new development. With power output of 204 bhp and 400 Nm of torque, it gives the vehicle a sporty performance and a surprising degree of efficiency. On average the ultra-modern 2.0 TDI needs just 5.9 litres of diesel per 100 km. The diesel particulate filter and Bluetec system reduce soot and nitric oxide emissions effectively. Even today, the Audi Cross Coupe quattro satisfies the emissions standards of the future.

The quattro permanent four-wheel drive system is a matter of course on an Audi with offroad potential. A Haldex clutch ensures that traction is precisely distributed according to the situation. The sporty Audi S tronic dual-clutch gearbox executes gearshifts in a matter of milliseconds.

The running gear, featuring a McPherson-strut front axle and a four-link rear axle is perfect for sporty and agile handling that retains a high degree of stability and makes cornering distinctly fun. As an additional quality, the driving comfort of the running gear impresses on all types of road and in rough terrain, meeting even the standards expected of a vehicle in a higher class. Ceramic brake discs promise excellent, non-fading deceleration. 20" wheels give the Cross Coupe quattro the ground clearance required.

Numerous electronic systems support the driver. The Audi drive select system makes it possible to preselect three highly individual configurations for the engine, gearbox, steering and adaptive shock absorbers. The result: a car that can be enjoyed in three completely different ways.

Besides the standard "dynamic" drive select mode and the "sport" setting, the Audi Cross Coupe also has the "efficiency" driving program. Here, the engine map and the shift points are modified to support a particularly economical driving style. In addition, the system deactivates components that are particularly energy-hungry, for example the air-conditioning compressor.

Another innovation is the MMI control panel, which is operated by a touch pad. The monitor of the system employs, for the first time, dual-view technology. The system can produce different images for the driver and front-seat passenger. These images are only visible when viewed from a specific angle. This allows the driver to read data from the on-board computer while the front passenger watches a TV programme, listening to the sound through headphones.

The sound system with the prominent extending tweeters sets a new infotainment standard in the class. The ambient lighting with numerous light sources gives the interior a stylish ambience, even at night.

General Motors on Track To Build Chevrolet Volt

In this latest chapter of the saga of the Chevrolet Volt, the project is still alive and well. Speaking to the Society of Automotive Engineers earlier this week, GM engineering chief Jim Queen said the automaker is planning to build its Chevrolet Volt plug-in electric car in the future.

"We will get this into production," Queen said. "We are very, very serious about this."

However, Queen admitted that GM is still trying to figure out how to make the Volt provide "profit for the enterprise."

GM execs are making a considerable effort to reassure the public that the Volt is not being shelved. In a posting on the GM FastLane blog on March 24, GM Vice Chairman Bob Lutz insisted that "we're not unplugging anything," in reaction to the drumbeat in the media that the Volt is little more than an expensive science project.

"We are 100 percent committed to making this happen," Lutz wrote, adding that the Volt is "the toughest and most exciting effort GM has undertaken."

GM took the wraps off its plug-in electric concept in January at the 2007 Detroit Auto Show, but noted that it needed to have suppliers more fully develop battery technology in order to make the Volt a reality.

"We are very optimistic about what we hear from the battery guys," said Elizabeth Lowery, GM's vice president of environment and energy in a recent interview with Inside Line. "We're doing architecture, while they're doing the batteries."

Icon of Automobile History motors

Assuming that we all work our pay plans to maximize our own ROI in our chosen careers in the automotive advertising industry, I thought I would share some best practices regarding an auto dealership's Internet sales processes with my fellow automotive advertising professionals to help them better serve their auto dealer clients. Not all of the situations I discuss will apply to every auto dealership so take note of ones that do and save the others for future reference in case they surface in some other form.

The role of the automotive advertising

The role of the automotive advertising agency in today's consolidating auto industry must change to accommodate the needs of the auto dealers that they serve. Reduced sales volume and profits have forced auto dealers to reduce their automotive advertising budgets and sales staff. As a direct result, automotive advertising agencies are being challenged to deliver more for less and reduced budgets and floor traffic suggest that they must increase their areas of responsibility to justify their agency fees or risk losing accounts.

Former new car dealer and current Consultant

As a former new car dealer and current consultant on dealer operations and marketing I am constantly amazed by the disconnect between dealers and their key personnel. I liken the miss communication of their common goals -- to sell more cars/service and make more money -- to that of a long marriage. Courting equates to the interview and the first few months are like an extended honeymoon. Once the excitement wears off it is a lot of work to remember why you got married in the first place; but worth the effort!